This is part of an ongoing claim prevention campaign. This is the agent-facing version that was distributed to 8,462 agents across the country. Our tracking tool measured 2,501 agents opened the email. As part of the claim prevention email campaign, I also wrote a customer-facing email in addition to writing the agent-facing article. The goal of this email was to bring awareness to the dangers of texting and driving. I did extensive research on the topic by reading published scientific studies sponsored by the National Highway Traffic Safety Administration and the AAA Foundation for Traffic Safety to ensure I conveyed accurate information.

Copy below:

Subject line: Driving while blindfolded?

Sending a text takes around 5 seconds, but at 55 mph, this is the equivalent of traveling the length of a football field while blindfolded

In an effort to eliminate accidents caused by distracted driving, we are reaching out to agents to help spread the word about the dangers of texting and driving.

Driving requires our full attention and the smallest distraction can lead to a devastating accident. Texting and operating a phone requires your brain to simultaneously perform manual, cognitive and visual tasks, making it an extremely dangerous distraction to driving. The AAA Foundation for Traffic Safety recently conducted a study which found that even hands-free, voice-controlled systems are just as distracting as texting.

• Here are some tips to share with your customers (and practice yourself) to help avoid
  the temptation of texting while driving:
• Put your phone in another compartment or in the center console – keep it out of
  sight and out of mind
• See if your phone carrier offers an app which automatically responds to texts
  while your vehicle is moving (e.g. AT&T’s DriveMode or Sprint’s Drive First)
• If communicating with your phone is absolutely necessary because of an
  emergency, then pull off into a safe area and park your car
• If you’re driving with a passenger, ask them to send the text for you

In the end, the best option is to just put the phone away until you reach your
destination. Texting and using your phone while driving is not only putting you in
danger, but it’s putting other drivers and pedestrians in danger as well.
If something does happen, National General’s claim team will guide your customer
through the entire claim process and get them back on the road as soon as possible.

Contact us if you need assistance with a policy or a claim

Customer Service
1-877-468-3466

Claims Service
1-800-468-3466

For more information, please reach out to your territory sales manager