Agent-Facing Flood Flyer

This two-page flyer was designed to promote the new flood insurance product from National General. This is distributed by internal sales staff when visiting agents’ offices in the field. I decided to focus on the numbers associated with the product and I worked with the flood product manager to gather the specific information.   Copy…

Flood Communication for Charlotte Insurance

This communication was created for Charlotte Insurance to promote the flood insurance product from National General to their customers. I did extensive research on local flood risk from multiple sources prior to writing this piece. Copy below: When waters rise, be sure you’re protected Charlotte-Mecklenburg Storm Water Services has recorded 45 flood events in the county…

Internal Sales – Value Statement

Created for the agency and sales training manager to give internal sales representatives talking points when selling National General to independent agents. Distributed to existing sales staff and utilized in training for new hires. Copy below: Need help conveying to agents the value & benefits National General can deliver? Get to know the key points of our…

Print Ad – Rough Notes Vol. 158, No. 4

Print ad published in industry periodical, Rough Notes, with a monthly circulation of over 38,000 issues. This ad was also published in the Insurance Journal during the same month, April of 2015. The goal of the ad was to promote the new commercial auto product and generate more interest with agents to get appointed with the company….

Tri-Fold Brochure

Created to promote the entire company to agents. Worked with graphic designer to trim original copy to fit the layout of the brochure. Copy below: Front Cover Panel: Are you ready to grow with us? Right Flap Inside Panel: We’re ready to help you grow your business • Competitive commissions and incentives • An intuitive policy quoting…

Flyer for Private Collections Coverage

This customer-facing flyer was created for high-net-worth homeowners customers. Worked with vice president of business development for NatGen Premier to develop brochure. Copy below: PREMIER CLIENT PRIVATE COLLECTIONS Protection for your Passions Whether you have a collection of rare musical instruments, a fully-stocked wine cellar or custom designed jewelry, NatGen Premier offers coverages that accommodate your…

Customer-Facing Claim Prevention Email Communication

As part of the claim prevention email campaign, I wrote a customer-facing email in addition to writing an email directed to agents. The goal of this email was to bring awareness to the dangers of texting and driving. I did extensive research on the topic by reading published scientific studies sponsored by the National Highway…

Company Year-End Review

Ghostwritten for Brenda Castellano, executive vice president of National General. This was written to give independent agents and brokers information about the accomplishments of National General in the previous year.